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Successful websites are measured on different degrees and bases. The idea of a good website depends on what the idea of success looks like. Why was the website created in the first place? Each kind of website has a different goal, thus a different business model, a different concept and design, a different marketing plan and promotional strategies.
Nonprofit organizations Create a nonprofit organization website so more people will be aware of the cause that they are aggressively lobbying about. Their measure of success would be the number of new members, the amount of donations and support in kind they receive, and even awards or formal commendations from government agencies, other bigger interest groups and award giving bodies.
Businesses, especially the small to medium scale enterprises, create e-commerce websites mostly for direct revenue. Their websites are expected to be as attractive as possible, to encourage more people clicking on their sites, more interests captured, thus possibly more sales generated. With the help of a
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